How To Increase Cold Email Open Rate

How to Increase Cold Email Opening Rates (3 Proven Strategies)

Getting people to actually open your cold emails can be tough — but not impossible.

Recently, our email campaigns achieved open rates of over 25%, 70%, and even 81%.

And the good news is — you can achieve similar results too.

Watch this short 1-minute video for a quick overview of these 3 strategies before reading further. - Click Here

Let’s break down what really made this happen.

When it comes to cold emails, the subject line is where everything starts.

It decides whether your email gets opened or ignored.

By applying just three small tweaks, you can dramatically improve your open rates and start getting better results from your campaigns.

1. Use the First Name in the Subject Line

Always start your subject line with the recipient’s first name, followed by a comma.

For example: “Rohan, quick idea for your agency’s lead generation.”

When people see their name, they immediately feel that the message is meant for them — not just another mass email.

It adds a human touch and naturally draws attention, increasing your chances of getting your email opened.

2. Personalize the Subject Line Around Their Business or Problem

Generic subject lines don’t work anymore.

Try adding something that reflects their business, pain point, or solution you’re offering.

For example, instead of saying “Let’s grow your business,” try “A better hiring funnel for your fitness brand.”

This small change shows you’ve done your homework, and that makes people curious to open your email.

Personalization = Relevance, and relevance always wins.

3. Try Using Small Letters Instead of Capitalized Words

Here’s a small but powerful tip — write your subject lines in small letters instead of using title case or all caps.

It feels less like a marketing message and more like a personal note.

This simple change builds curiosity — readers start wondering, “What’s this about?” — and that curiosity drives higher open rates.

Improving your cold email open rates isn’t about fancy tools or big budgets.

It’s about small, thoughtful changes — personalization, relevance, and a human tone.

Try these three strategies in your next campaign, and you’ll start noticing a real difference.

Want to take it a step further?

If you’re serious about using content creation to grow your business, I invite you to book a 60-minute 1:1 consultation call with me.

There’s a small ₹99 commitment fee—not for profit, but to make sure only serious people join and show up.

To book your consultation call today - Click Here and let’s map out how you can start growing your business online through content.

And before you go —

What’s one strategy that has helped you improve your email open rates?

Share it in the comments — I’d love to hear your thoughts and experiences.